Summary of an in-depth report- SM stocks down 36% as compared to the beginning of the year:

• In contrast to the beginning of the year, SM stock has dropped by 36% – reasons include the enlistment of TVXQ, Super Junior, growing Chinese opposition to THAAD.
• Although there was an increase in the concert-goer numbers gathered by the Japanese concerts of groups such as EXO, SHINee, as compared to last year; due to the absence of their main celebrities, TVXQ, Super Junior, the Japanese sales and profits have decreased.
• In the case of TVXQ who contributes a considerable part of SM’s overall sales, their members, U-Know Yunho (real name Jung Yunho) and Choikang Changmin (Shim Changmin) enlisted one after another last year. It would therefore be safe to say that excluding EXO, most of the remaining sales are contributed by TVXQ & Super Junior.
• The analyst wasn’t able to verify as the exact levels weren’t disclosed by the agency

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Credits:

ChosunBiz via naver,
English Summary by @snxy,
Shared by TVXQ! Express