News Article on Nikkei Entertainment

“BoA and 東方神起 came to Japan when they were nameless (unknown to the JP community), then they were picking up the (local) language and piling up hard work and sweats in a place which was unfamiliar to them. If it wasn’t for their experience of success, SM would not be what it is now.”

{t/n: can’t really read everything as the picture is blur but it’s talking about SM’s strategy in penetrating the Japanese market, in 3 phases. Phase 1 include BoA and 東方神起. Also include report on TILL concert and FEEL gallery}

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Credits:

Nikkei Entertainment, transcript by @kzyc_cy: 1 and 2,
Translated by @joeylfy,
Shared by TVXQ! Express