Shilla Duty Free will be holding the “Shilla Duty Free Shop Fan Festival 2017” with TVXQ’s member, U-Know Yunho and inviting its Japanese customers to attend, on the 10th of next month. TVXQ has been working as an official publicity model for Shilla Duty Free since 2011.
The event will be held with a mini-live, a talk show with fans, and a giveaway even with goods that are personally-signed by U-Know Yunho. In addition, all participants will be presented with a poster printed with U-Know Yunho’s signature and a pre-paid Shilla Duty Free card with a TVXQ design.
On the other hand, Shilla Duty Free is strengthening its marketing strategy to include customers of various nationalities, such as domestic (Korea), Japan, and Southeast Asia, in order to strengthen its customer diversification strategy. ( to minimize the impact of the decrease in Chinese tourists.)