A Jeju Air official disclosed “As part of our brand strategy to develop into the representative low-cost airline in Asia, we have chosen Asia’s best K-pop star, TVXQ as Jeju Air’s new spokesmodel’, adding that we will be even more aggressively rolling out marketing activities than usually, in order to enhance awareness of Jeju Air and our corporate image in not just our main route of Japan but also in Southeast Asia and other parts of Asia”.

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Credits:

한라일보 (Halla news),
Translated by @snxy,
Shared by TVXQ! Express